In Thailand, animal abuse and exploitation for profit and human gratification are rampant. Within the tourism industry alone, animals are exploited through performances in degrading shows, elephant camps, and arranged photo taking opportunities. More than that, there is a thriving illegal trade of wild animals to keep them as pets or use as medicine.

The Wildlife Friends Foundation rescues captive wild animals to rehabilitate them in a safe environment. The foundation campaigns against all forms of animal abuse and exploitation in Thailand and works towards ending the illegal wildlife trade to rescue animals from poor conditions or exploitation.