Kotagede in Yogyakarta has been renowned for its silver craftsmanship for centuries, with artisans producing intricate silverware inspired by Javanese royal heritage. Historically supported by the patronage of the Royal Courts, Kotagede silversmiths were once among the most respected artisans in Indonesia.

In recent decades, however, the trade has faced significant decline. Economic crises, shifts in consumer preferences and the rise of industrial mass-produced jewellery have drastically reduced demand for traditional handcrafted silverware.

To remain competitive, artisans need exposure to contemporary design trends and stronger business capabilities. Many silversmiths also operate independently, limiting their ability to benefit from shared resources, marketing and larger production opportunities.

Selaka Kotagede brings together independent silversmiths to collaborate under a collective brand while modernising traditional craft through design and business training.

The initiative began as part of the Kotagede Conservation Through Enterprise programme led by ArkomJogja. Mapping and documentation of the Kotagede heritage zone revealed that fewer than 30 active artisans remained in a village that was once a major hub of Javanese silver craftsmanship.

In March 2014, AirAsia Foundation co-organised a design workshop for Kotagede artisans together with technical experts from the United Kingdom, supported by the British Council. Seventeen silversmiths who completed the workshop subsequently formed the Selaka Kotagede Silversmiths’ Collective.

Through continued support, the group developed a new brand identity and product range designed to appeal to modern consumers. Members also received training in pricing, costing and marketing to strengthen their ability to run sustainable craft businesses. In July 2015, Selaka Kotagede launched its debut collection of 925 silver charms, which began retailing onboard AirAsia Malaysia and AirAsia Indonesia flights.

AirAsia Foundation’s grant strengthens the Selaka Kotagede collective by supporting collaboration, financial access and design innovation among Kotagede’s traditional silversmiths.

• Establish a matching silversmiths’ fund enabling members to take small loans and fulfil larger orders
• Provide advanced training in design innovation and community organising
• Deliver capacity-building programmes to help members manage and grow their joint brand

These initiatives help artisans strengthen their businesses while sustaining Kotagede’s historic silversmithing traditions.